Superfly’s mission is to connect people to nature through fly fishing. It drives everything we do. Our goal is to produce consumer products and retail programs that make the sport accessible for everyone.
Knowing that fly fishing is the fastest growing category in fishing, we were inspired to create the new Complete Fly Fishing Kit – our convenient all-in-one fly fishing combo that makes it easy to go ‘from store to shore’. This 12-peice kit includes everything a beginner needs to get started and the components were designed with the avid angler in mind making it a great choice for everyone to connect.
To be successful on the water, it’s important to have simple and easy instruction. That’s why our new Complete Kit comes with an in-depth, trilingual, instructional DVD that covers all the basics. From casting techniques to choosing the right fly, this program will help give newcomers to the sport a great start.
We have also re-launched simplysuperfly.com. This responsive new website is full of informative content and educational resources. The Community section is designed to connect anglers with each other and the comprehensive Where to Buy page will connect them to our retail partners.
Are you looking to expand your business and get into fly? Not sure how or where to begin? Superfly is your Single Brand Solution. We offer everything a retailer needs to enter into the category. Already carrying fly? We have over 5000 products to help expand your existing footprint in both fly fishing and fly tying.