The show is bigger. It is better. It’s all business. And it’s already proven to be a great value, from my personal perspective. Do I think, “If you aren’t here, you’re missing out on something?” Well, yeah, actually, I do. More so than I have at IFTD in several years. And I’d tell you otherwise if I felt that way. Check the record, and you’ll see that I’ve never been candor-challenged with it comes to talking about trade shows. I give Ben Bulis and AFFTA high marks for IFTD 2014.
I don’t fault anybody for staying home and minding the store. I don’t argue with anyone who has grown skeptical of the value of trade shows in the first place. And I sure as heck have not been enamored with Orlando in July (though it has been good to get a truly “eastern” infusion in the fly show for the first time in years) because it’s hot, rainy, and generally gross outside.
But the show is kicked up, and for those of you thinking about coming back eventually, I’d give it some serious thought. That’s all I’m going to say on that topic for now.
Let’s get back into the product stuff…