Big changes in Marketing Team at Simms

John Frazier & Matt Millette

John Frazier & Matt Millette

From Simms:

Simms has added some serious new talent to its Marketing Team in Bozeman.

Matt Millette joins Simms as the company’s Senior Director of Brand Marketing after a decade with Nike.  At Nike Matt was the Director, Global Brand for NIKEiD, Nike’s custom product division.  Matt’s new role at Simms will be to drive all marketing and brand initiatives.

John Frazier joins Simms as Community Specialist after a career at Bonnier Media, where he was based in Florida.  At Bonnier, John rose through the ranks to become Editor of Fly Fishing in Salt Waters.  At Simms, John will oversee all social media endeavors and be a critical contributor to the company’s digital strategy.

“We are very excited to have Matt and John join us,” says K.C. Walsh, Simms’ President.  “Matt’s experience at Nike and his passion for fishing are a perfect match for our brand.  And John Frazier is a talented writer and editor who brings a saltwater perspective that we need in Bozeman. We are excited for the future of this team and the future of our company.”

“I can’t imagine a better scenario for my career than to join the talented team at Simms,” says Matt Millette.  “I have relied on the company’s gear for years and to be in the position to help shape the future of this brand is truly a dream come true.  We are crafting a world-class organization of highly qualified and passionate individuals.”

The addition to the marketing team also provides an opportunity for the team to be reorganized for upcoming growth.  Rich Hohne will be utilizing his skillset in the newly minted Brand Communications Manager position responsible for public relations, advertising, and community management.   Julie DonTigny will assist in the evolution of the Simms online experience as Digital Content Specialist.

Diane Bristol, longtime leader of the Simms marketing team, has been elevated to position of Senior Director, Employee & Community Engagement.  In her new role, Diane will oversee all employee relations for Simms.  “After being part of the marketing team for so long, it is amazing to lead this new Simms initiative of improving the quality of our work experience,” says Diane.

“Diane’s promotion reflects our company’s commitment to making Simms a great place to work,” says Walsh. “Diane leaves big shoes to fill in Marketing, where she has done an exceptional job for over 15 years; however, focus on our employee experience, including the retention and happiness of our staff, is the most important priority at Simms right now, and that’s why we have put our longest tenured and most respected manager in charge.”

Matt Millette and John Frazier join the team in Bozeman, Montana as they prepare for the 2015 product launch—this on the heels of an award-winning product launch for the 2014 gear line.

About Simms Fishing Products: Established in 1980, Montana-based Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories.  Simms’ new 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders.  The full line of Simms gear is available at specialty and large format retailers across North America as well as For more information on Simms, please visit<>. Media contact is Rich Hohne (406-922-1243 or [email protected]).

Rich Hohne, Brand Communications Manager
[email protected]


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