Some say a great day is just a state of mind. For Smith Optics, great days are what reinvigorate personal passion for life outside walls. To celebrate Smith’s impending 50th anniversary of outdoor adventure in 2015, the brand announced today the launch of its yearlong, multi-sport webisode series, “Great Days”.
With new “Great Days” webisodes dropping every Wednesdays through April and every other Wednesday May through the end of 2014, viewers get a behind the scenes look into what makes a Great Day for the elite of the elite and the challenges they face to get there. Each webisode will highlight Smith’s athletes and ambassadors across all disciplines of outdoor activity as they document what keeps them pushing the limits.
At Smith, We Make the Great Days Better.
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out smithoptics.com. Integrate Performance and Style.