Umpqua Feather Merchants (Umpqua) is on the move once again, bringing a revamped and improved line of leaders and tippet materials to market in their new, contemporary packaging.
Umpqua’s leader and tippet manufacturing partner has consistently invested in the most modern, cutting-edge equipment that allows for more accurate tolerances during the extrusion process, providing even greater consistency and reliability in the materials and designs.
“We feel that Umpqua Leader and Tippet offers the angler the perfect blend of strength to suppleness ratio.
No sacrifices have been made to offer a product that is extra strong yet too stiff, or gaining more suppleness
by weakening the break strength.”
— Riley Cotter, Umpqua Sales Manager, Umpqua Feather Merchants
Over the past year and a half, Umpqua has been integrating new and improved product into its previous generation of packaging. The official announcement of the improved leader and tippet product lines coincides with Umpqua’s launch of an entirely redesigned packaging system. The new leader packaging reinforces Umpqua’s 40 plus year approach to enhance the angler’s experience and performance, with every leader package displaying the distinguishing, product specific information (type of leader, length, strength, etc.) at the top of each package. This allows anglers to sort through all of their leaders and select the desired one — without having to remove multiple leaders from the vest/pack pocket.
“In typical Umpqua fashion, we saw an opportunity, while designing the new packaging, to inject innovation where we could. The new leader packaging is not only designed to look great, stand out, and accurately describe the product, but also to make the fishing experience better for every angler who uses our leaders.”
— Luke Wennik
Creative Marketing Manager
Umpqua Feather Merchants
All new leader and tippet products are being shipped to dealers in the new packaging beginning the week of March 3, 2014.
Images of the new leader and tippet materials are available upon request.
Umpqua is headquartered at 594 S. Arthur Avenue, Louisville, CO 80027. (p) 303 567 6696 (e) [email protected] (w) http://www.umpqua.com
For more information contact Luke Wennik, Creative Marketing Manager
(p) 303.567.6696 x102 (e) [email protected]