From Compete Energy Bites:
Makers of new energy bite look to expand their reach to outdoorsmen interested in a quick energy boost.
SAN ANTONIO, TX, January 16, 2014 – After standing for long hours waiting for a fish to bite, a fisherman’s concentration might waiver, leading to a missed catch. COMPETE energy bites are a new portable product that provides the boost needed to succeed. Mission Pharmacal Company, manufacturer of COMPETE, seeks to pilot test the energy bites in select fly fishing retail locations to evaluate the product’s value to this active lifestyle audience.
To date, COMPETE has primarily been sold in fitness and health clubs and has had strong success. Calvin Conti, an employee at Crunch Gym in Los Angeles, says, “COMPETE has sold at a fast rate. I was impressed with how quickly it flew off the counter.” Each pack provides six bites, with a suggested retail price of $3.99. COMPETE is an affordable, convenient alternative to energy drinks that comes in two delicious flavors: chocolate and mocha.
Given the success of COMPETE to date with fitness and health clubs, COMPETE marketers are interested in pursuing pilot programs in other high-end, active-lifestyle oriented retail outlets, such as fly fishing shops.
COMPETE provides 135 mg. of caffeine per bite, the equivalent of one 12 oz. cup of premium coffee. Many people consume caffeine to fight fatigue and stimulate their energy. Today, more than 80 percent of American adults enjoy the energy-boosting benefits of caffeine on a regular basis, according to the Food and Drug Administration. Caffeine can help stave off fading attentiveness, which is needed for many detail-oriented activities, such as fishing, skiing, hunting, and some extreme sports.
When you’re fishing, every movement and every cast counts. COMPETE’s small package tucks away in your pocket or pack, because it’s lightweight, portable, and easy to consume when alertness starts to drop. “Our energy bites are perfect for anyone who needs a convenient, affordable way to get that caffeine boost needed to perform at their best,” says Tom Massamino, product manager for COMPETE energy bites.
COMPETE is a product of Mission Pharmacal, a leading prescription pharmaceutical and over-the-counter drug company with a stringent manufacturing process. Using the purest ingredients and FDA-approved methods of manufacturing, Mission Pharmacal produces only the highest quality products.
COMPETE is not intended for children less than 18 years of age, pregnant or nursing women, or anyone who may be sensitive to caffeine’s effects.
If participating in this pilot is of interest to you and your business, please email Jordan Seiz at [email protected] or call 215.348.3890. Participation is limited to 20 businesses.
About Mission Pharmacal Company
Mission Pharmacal Company is a privately held pharmaceutical company based in San Antonio, Texas. For more than 65 years, the company has been committed to meeting the unique healthcare needs of women throughout all stages of life, pediatric patients, and those persons dealing with urologic and dermatologic conditions. The company has a proven track record of identifying unmet healthcare needs and developing both innovative prescription and over-the-counter products to meet these needs. Using only the purest ingredients and FDA-approved methods of manufacturing, Mission Pharmacal provides physicians and consumers with the highest quality pharmaceutical and dietary supplement products on the market today. Mission Pharmacal is a proud national supporter of the March of Dimes Foundation, whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. For more information about the company, visit www.missionpharmacal.com.
