Incoming!! Colorado Protect Our Rivers License Plate



After a long and seemingly insufferable wait, Coloradoans will finally get the Protect Our Rivers license plate beginning on January 2, 2014.

Originally conceived by the brain trust at Colorado Trout Unlimited, 100% of the proceeds from the sale of the plate are dedicated to river conservation and restoration across Colorado. Purchasers can display their pride in home-state rivers and streams while giving directly to their care and improvement. Other organizations aside from TU will also be able to nominate stream restoration projects for funding opportunities, bringing a more collaborative mechanism into the health of the state’s coldwater fisheries.

So here is how it will work:

1)     After January 2, an interested purchaser will jump on the web and navigate to to fill out a simple form.

2)     Pay the fully tax-deductible, one-time $25 donation on that site.

3)     A personalized certificate will be e-mailed to you.

4)     Take this certificate (and any other required docs, such as registration, proof of insurance, etc.) to your local county Department of Motor Vehicles office and present it to the clerk.

5)     Pay the one-time $50 special plate fee to the DMV, plus the normal registration fee (will be prorated based on where you are in your renewal cycle).

6)     They give you your plate immediately – you do a fist pump!

7)     Post a photo of your phat new plate via Instagram (@protectourrivers) or on

8)     Tell all your friends how awesome you are!

Your contribution to this program provides a much-needed, dedicated nest-egg for river restoration projects that directly affect guiding and angling opportunities across Colorado.


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