Redington, maker of performance fly rods, reels, waders, apparel and accessories, has hired Ben Crook as sales manager.
Ben holds a bachelor’s degree in Commercial Recreation with an emphasis in outdoor retail. After college, he moved to Florida to work in the marine industry specializing in salt water fishing boat sales. Ben tailored his skills at Brunton Outdoor Group in Wyoming working as the international sales manager.
“Fly fishing is a way of life for me, I couldn’t be more thrilled to join the team at Redington and implement sales tactics to match efforts elsewhere within the company. The brand is positioned well for 2014, offering price conscious, quality gear as well as providing a gateway for people who have never fly fished to be exposed to the sport through innovative, attractive and quality products,” comments Ben.
“As Redington Sales Manager, Ben is responsible for driving the Redington sales effort creating and implementing a national sales program that align with the goals of the product, marketing and customer service teams,” notes Redington General Manager, David Visnack. “His previous experience will no doubt bring insight to lead our sales team with authority and expertise.”
Redington brings fun to fly fishing. Redington designs gear that gets the most out of your time spent on the water and in the outdoors. From ready-to-fish reels and outfits to a wide selection of rods, reels, waders and apparel…Redington gives you what you’re looking for. Versatility that performs. Value you need. And, the quality you deserve. Please connect with us at www.redington.com, on Facebook or on Twitter.