The Recreational Boating & Fishing Foundation (RBFF) and its Take Me Fishing™ campaign today announced a new alliance relationship with Walt Disney World Resort and Disney Media Networks that will encourage kids and families to connect with nature through boating and fishing.
The alliance relationship will encourage guests who boat and fish at Walt Disney World Resort to continue these memorable experiences at home by connecting them with TakeMeFishing.org, which provides information about where to boat and fish in their local communities.
“We’re thrilled to work with Disney to make “Take Me Fishing” part of guests’ fishing and boating experiences at Walt Disney World Resort,” said Frank Peterson, president and CEO of RBFF. “By doing so, we are able to promote boating and fishing to a broader audience and expand on our shared vision of connecting kids and families with nature.”
“At Walt Disney World Resort, we offer many outdoor recreational activities in addition to our theme parks for guests to enjoy,” said Carlos Castro, vice president of Disney Corporate Alliances. “We’re excited to team up with RBFF and Take Me Fishing to promote family fun in the great outdoors through our park and media networks.”
Walt Disney World Resort offers guests wonderful boating experiences and unparalleled catch-and-release fishing. There are 11 locations across Walt Disney World Resort that offer guided fishing excursions. Additionally, dockside fishing takes place at Disney’s Fort Wilderness Resort & Campground, and cane pole fishing takes place at Disney’s Port Orleans Resort-Riverside.
RBFF also will leverage the reach and engagement of Disney Media Networks to keep boating and fishing top of mind, including sponsorship of relevant Phineas and Ferb episodes on Disney Channel and Disney XD, activating at popular community events around the country with Radio Disney, as well as integration of the Take Me Fishing messaging within the popular “Where’s My Perry” app.
About Recreational Boating & Fishing Foundation (RBFF):
Celebrating 15 years in 2013, RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF developed the award-winning Take Me Fishing™ campaign to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. Take Me Fishing helps boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign website, TakeMeFishing.org, features tips and how-to’s that can be used all over the country, tools to compare different styles of boats, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.
About Walt Disney World Resort:
Walt Disney World Resort is a contiguous, nearly 40-square-mile, world-class entertainment and recreation destination featuring four theme parks (Magic Kingdom, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 35 resort hotels (25 owned and operated by Walt Disney World, including seven Disney Vacation Club resort properties); 81 holes of golf on five courses; two full-service spas; Disney’s Wedding Pavilion; ESPN Wide World of Sports Complex; and Downtown Disney, an entertainment-shopping-dining complex. Walt Disney World Resort also is included in Disney Cruise Line vacation packages. Located in Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971, and operates daily year-round.
About Disney Media Networks:
Disney’s Media Sales and Marketing group represents all advertising sales, marketing and promotions business for The Walt Disney Company’s kid-driven and family-inclusive TV platforms, its wide range of online offerings, and its kid- and mom-focused radio platform. This includes Disney Channel, Disney XD, Disney Junior, Disney Online and Radio Disney.