Representatives from Grizzly Hackle Holdings, LLC (GHH) and Fishwest, Inc. (FWI) announced this week that the two companies merged on May, 17.
Grizzly Hackle Holdings, LLC is expanding its brick and mortar retail sales footprint, with locations in Fullerton, CA (Bob Marriott’s Flyfishing Store), Sacramento, CA (Kiene’s Fly Shop) and Missoula, MT (Grizzly Hackle Fly Shop). Fishwest, Inc is a leader in global e-commerce and marketing fly fishing products on an international scale.
President and Founder of Fishwest, Inc., Dustin Carlson will remain fully engaged in all aspects of the merged operation, and he is assuming the role of Director of Operations with Grizzly Hackle Holdings, LLC.
Grizzly Hackle Holdings owns and operates an expanding network of world-class fly shops, presently serving greater-Los Angeles, central-California, and western-Montana. The network shops provide both experienced and novice anglers alike with extensive product inventories, expert advice, educational programs, local guiding, and global travel services. Steve Jensen, Managing Director of Grizzly Hackle Holdings, said “our brick and mortar shops are dedicated to providing customers with an unsurpassed range of products and detailed practical advice in a “hands-on” retail buying experience. We are incredibly blessed to bring Dustin and his Fishwest team into our organization. In addition to adding another great store front to our pod of shops, Fishwest will expand our network globally with its ecommerce operations and make us more efficient through its warehousing, customer service and shipping activities. There is an old saying that 1+1 doesn’t always equal 2, sometimes it equals 11. I believe that this is one of those situations.”
Founded in 1999, Fishwest, Inc. has grown to be a leader in multi-channel e-commerce sales. In addition to a brick and mortar retail location, Fishwest operates a warehousing facility for online order fulfillment. Fishwest has a dedicated full time staff for its ecommerce operations that include customer service, social media and marketing, web development and shipping/receiving personnel.