Rainy’s Flies Hires New Sales Rep for Southern Rockies Territory


Todd Curell (left) and Wade Shults (right)

Rainy’s Flies, Logan, Utah, is pleased to announce that Todd Curell (Elite Outdoor Sports) of Fort Collins, CO, has accepted the position of their new sales representative for the Southern Rockies territory.

He will cover Colorado, Utah and New Mexico for Rainy’s® Flies, in addition to several other manufacturers, with his assistant Wade Shults.

“We are thrilled to be working with Todd and his assistant Wade in selling our premium flies in the Southern Rockies.  He was highly recommended by dealers in his territory and the manufacturers he represents.  He has over 12 years of experience as a manufacturer’s rep in the fly fishing industry and comes from a guiding background,” commented Jesse Riding, Manager.

Todd is an avid angler, hunter and guide.  He has spent a good part of a decade guiding on the blue ribbon waters of Michigan and Colorado.  He knows flies and fly fishing!!

Todd said, “There is no doubt that Rainy’s makes the best flies available.  Rainy’s provides an advantage that no other fly manufacturer can boast; a marked and visibly noticeable difference in quality and design. This is not a quality that can be claimed by other manufacturers regardless of price. We are very excited to be working with Rainy’s and are anticipating many years of growth together.”

Todd’s contact information is below:

E-mail: [email protected]

Cell:  517-420-2212



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