Bass Angler Buying Habits and Media Preferences Revealed


From Southwick Associates:

With 26 million recreational anglers working the rivers, lakes and oceans each year, fishing is big business in America. Bass fishing remains one of the largest segments of this lucrative market with 11 million dedicated enthusiasts. For businesses and organizations focused on serving this audience, understanding where they spend their money and what they actually buy is critical. Manufacturers, retailers, marketers, outfitters and even gas stations and hotels can improve profitability if they can pinpoint anglers’ buying habits.

Fortunately, obtaining this information has never been easier thanks to The Southwick Bass Fishing Report. Produced by Southwick Associates, the recognized leader in analyzing fish and wildlife statistics and economics, this first, comprehensive report of its kind offers details on the complete demographics and buying habits of America’s bass anglers, including what they buy, where they buy and how much they spend. There is also a detailed analysis of which media most influences their buying decisions such as favorite television programs, magazines, websites and social media sites. An understanding of the forces that drive anglers’ buying decisions is also shared, as well as insight on how to target this economically influential market and capitalize on exceptional cross-marketing opportunities, such as those presented by the other species of fish bass anglers like to pursue.

“Annual fishing expenditures total approximately $45 billion dollars in this country with roughly $16 billion of this dedicated to bass fishing. This market segment represents significant buying power and tremendous marketing opportunities to fishing brands,” says Rob Southwick, president of Southwick Associates. For more than 20 years, the company has obtained and analyzed the statistics, buying habits and media preferences of the fishing market. However, this is the first time ever that such a wealth of information on bass fishing has been organized and presented in a single report.

To get your copy or review a sample of The Southwick Bass Fishing Report, contact John DePalma at [email protected] or 303-552-8454.

About Southwick Associates:

Southwick Associates was founded in 1989 to serve state fish and wildlife agencies, as well as the sportfishing and hunting industries. We specialize in economic and business statistics related to fish and wildlife. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries; identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Visit us at


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