November 2011 Angler Trends Media Report


This media report offers a summary of each month’s© online consumer panel. This panel composed of anglers across the U.S., tracks monthly fishing participation and purchasing activity. This special media report was prepared for media professionals who help promote by providing an online link to the survey.

The complete report, available by subscription, is designed to provide manufacturers and retailers with detailed information on consumer purchases including brand selections, sales by price point, average purchase price, and the type of store where items are sold. Demographic information by age, household income, education background is offered by equipment category. Results are provided for the most recent month, as well as year-to-date and for the same month in the previous year.

To overcome biases common to online surveys, results are weighted to reflect the true population of U.S. anglers. The weighting process is conducted each month to ensure each survey reflects the general angling population as accurately as possible.


Southwick Associates, Inc.
P.O. Box 6435
Fernandina Beach,
FL 32035
904 277 9765
[email protected]


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