Redington Launches New Website


February 17, 2010 (Bainbridge Island, WA) –

Redington, a manufacturer of fly fishing and active outdoor products, is excited to announce the launch of its new website. Encapsulating a yearlong rebranding for Redington, the new website focuses on reaching out to new anglers and outdoor enthusiasts while upholding the quality and accessibility the veteran fly fishing community expects.

Fly fishing enthusiasts will find tabs to peruse Redington’s rods, reels, outfits, apparel, wading products, and accessories. Included with the traditional product sections are the Gear Selector and New To Fly? tabs that facilitate new anglers interested in fly fishing. The Gear Selector is a guide to help anglers find the best gear set-up for their needs in an easy to use format. With multiple options to enter (i.e. which piece of gear is needed, what type of water will be fished, what species is being targeted, skill level, and the amount an angler wants to spend), the best option is then selected. All this information is combined to ensure the right gear is found for each fishing scenario for the user. The New To Fly? section also has useful tools for beginner anglers such as Fly Fishing Lingo, Spotting Fish, Knot Tying 101, and Casting 101 among others that include videos and pictures to ensure a complete learning experience.

“Redington is making a concerted effort to bring the sport of fly fishing to more people, and this new website will help push Redington to the forefront of consumers’ minds,” comments Redington marketing manager Jennifer Gish. “The Gear Selector and the New To Fly? portions of the site make the fly fishing experience more accessible to avid anglers and approachable to beginners, while searching the product categories is simple and provides a great deal of depth about each product.”

The goal of the new website is to provide a venue to learn more about Redington and the products the brand offers. Through the buttons at the top and bottom of each page, users can connect with Redington through its social media channels as well; Facebook, Twitter and Vimeo. The entire site has a user-friendly design and provides an excellent avenue to introduce new consumers to the brand while continuing to be a strong resource to existing Redington users.

About Redington:

Redington makes fly fishing fun. Redington designs gear that gets the most out of your time spent on the water and in the outdoors. From ready-to-fish reels and outfits to a wide selection of rods, reels, waders and apparel…Redington gives you what you’re looking for. Versatility that performs. Value you need. The quality you deserve.


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