(Bainbridge Island, WA) – Sage, the global leader in premium fly fishing rods and equipment, has awarded its creative advertising account to Redmond based, Hammerquist Studios.
According to Fred Hammerquist, President and Creative Director for the agency, the new campaign strategy will focus on securing the premium position of the Sage brand among elite anglers. Plans call for the agency to provide strategic positioning and messaging support as well as a wide range of creative services. Work begins immediately.
Eric Gewiss, Marketing Manager for Sage added, “We were looking for a design/advertising partner that could help us capture the authentic voice and messaging of the Sage brand and help us execute it consistently across multiple mediums including print, video and web. Because of their experience with high-end recreational products, we felt Hammerquist was a clear favorite.”
The exclusive recreational marketing portfolio of Hammerquist Studios earned the agency the account without a review. The agency’s portfolio of experience includes brand development for companies such as The North Face, Polartec, Specialized Bicycles, Johnson Outdoors, Zipp Speed Weaponry, Outdoor Research, LeMond Fitness, Precor and others.
“Our passion and focus on recreation enables us to quickly understand and connect with the mindset of the sports enthusiast and apply that to our creative development,” said Hammerquist. “You see that in our work, and in the end that passion, coupled with our strategic planning and messaging abilities, helped win the business.”
Founded in 1980, Sage was created with one idea in mind – to build the world’s finest performance fly rods. Passionate about creating fly fishing products that continually exceed expectations, Sage strives to seek performance advantages through new materials and designs based on a foundation of research and innovation. Sage also offers fly reels, fly lines, apparel, accessories and luggage for avid anglers. For more information, please visit http://www.sageflyfish.com
Located in Redmond Washington, Hammerquist Studios is an award-winning design and interactive agency with an exclusive focus on active sports and recreation. For more information visit www.hammerquist.net.