According to, when people were asked: “If you decided to use an instructor for angling, what would you like to learn from an instructor?” Here’s how the responses broke down:

Fishing techniques 57.2%
Where to Fish 50.7%
Fly Fishing Skills 31.9%
Fish biology 18.9%
other 3.7%

As a member of the fly industry, you can help build our market/demographic understanding (creating information that ultimately helps you and your business) by referring contacts to

Read Back Issues of Angling Trade at

And don’t forget to check in on the retailer chat forum via LinkedIn… by retailers for retailers.


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