L.L.Bean joins Casting for Recovery as national sponsor


Casting for Recovery (CFR), a national non-profit support and educational organization for women who have or have had breast cancer, is proud to welcome L.L.Bean as a national sponsor.

Lori Simon, Executive Director, made the announcement and stated “In joining us to sustain and expand our program to help women move forward to a healthier life, L.L.Bean not only recognizes the impact that CFR has in making a difference in communities across the nation, but is committed to meeting the continuing demand we face. I am thrilled to be making this announcement as we approach the close of our 2010 retreat season.”

L.L.Bean is launching a special Tropicwear® women’s lightweight shirt featuring the CFR logo, as well as a baseball cap, and is publicizing a program in their catalog in which $2 from the sale of every pink shirt, available in long-sleeve, short-sleeve, and sleeveless versions, will be donated to Casting for Recovery. The high-performance Tropicwear® shirt is rated to UPF 50+, and the versatile new design boasts a more flattering and comfortable fit. The shirts will be available for purchase in January 2011.

“We are proud to partner with Casting for Recovery on this endeavor. We recognize the unique program this fantastic organization offers to help improve the lives of women dealing with breast cancer,” said Mac McKeever, Senior Public Relations Representative with L.L.Bean. “Our hope is that by featuring CFR in our catalog and on our web site and making a contribution with each purchase, we will help raise awareness about the great service CFR provides to help improve the quality of life for those women recovering from breast cancer treatment.”

About Casting for Recovery

Casting for Recovery retreats incorporate counseling, educational services and fly fishing to promote physical and mental healing. Casting for Recovery provides an opportunity for women whose lives have been profoundly affected by breast cancer to gather in a beautiful, natural setting and learn that “To Fish is to Hope.” Since 1996 CFR has served over 4,500 breast cancer survivors, with the help of over 1,500 volunteers, in retreats that provide emotional and medical support and teach new skills through catch-and-release fly fishing. In 2010 41 retreats were held across the United States, serving women across the country.

Casting for Recovery retreat programs are offered at no cost to the participants.  Numerous medical and psychosocial professionals and institutions consider Casting for Recovery one of the leading programs providing support for women with breast cancer. Retreats are also held in New Zealand, Canada, and the United Kingdom through sister organizations, Casting for Recovery-New Zealand, Casting for Recovery-Canada, and Casting for Recovery-UK/Ireland.

Casting for Recovery is supported by generous donations from individuals, foundations, and corporations.  Our leading national sponsor is The Hartford and other national sponsors include L.L.Bean, Brookdale Senior Living-West Division, Under Armour®, and SmartWool. Casting for Recovery is a 501(c) (3) non-profit organization. For more information about the Casting for Recovery program, please call: 802-362-9181 or visit www.castingforrecovery.org.


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  1. Pingback: L.L.Bean joins Casting for Recovery as national sponsor « John's Flyfishing Journal

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