Fly Rod and Reel Reports Growing Readership


Reports on issues served through the mail plus newsstand show Fly Rod & Reel is reaching more than 51,000 fly-fishers—a 15 % growth in readership from 2009.

This was the first issue of FR&R with new upscale format and readers voted ‘yes’ to the upgrades. FR&R sold nearly 14,000 copies on newsstand.…This is a great sign of support for our investment in making a superior-quality magazine,” says Joe Healy, associate publisher. “Anecdotally, we continue to hear outstanding feedback from readers and advertisers about how good the magazine looks and feels.”

FR&R staff will be at the IFTD Denver show this week including Joe Healy, Linda Wood, Greg Thomas, Ted Leeson, Darrel Martin and Seth Norman, plus more of their contributing editors, writers and photographers.

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