Hardy North America to Present Trade Customers new Zenith freshwater and Proaxis saltwater fly rods


On September 9, 2010 Hardy North America will present to Trade Customers their new Zenith freshwater and Proaxis saltwater ranges of fly rods. Each range is built with Hardy’s proprietary new Sintrix material. Sintrix is the result of ground breaking technology in the use of Silica Matrix Resin technology in collaboration with the 3M Corporation. Hardy has developed their own specific formulation from this technology, and the results have been extensively field tested over the past 18 months. Their team of fishing pros from the Florida Keys to Montana has hailed the rods as truly innovative and exceptional fishing and casting tools.

The Sintrix material allows the design team to build the first series of rods that combines the best attributes of the modern reserve-power, fast action fly rods with the more technical requirements of tracking, tippet protection and a taper that shifts the load to the butt when you need to lay into the fish.

The company’s development and marketing teams from both the UK and the US will be at the Denver show. Chris Bond, Director of Research & Development, Howard Croston, Product Development Manager and well known Salt Water angler Andy Mill, who has coordinated the field testing and analysis will lead the presentation of the new rods at Booth 426.

The entire range of both the Zenith and Proaxis rods will be available, fully fitted and available for casting at the show. Following the Denver IFTD Show the Hardy North America sales team will be visiting all participating Hardy Greys dealers so that retailers and shop staff can have a ‘hands on’ appreciation of these phenomenal new rod ranges.

Jim Murphy
Hardy North America
[email protected]


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