Phil is joining Fish & Fly following important roles within leading Angling Publisher EMAP and more recently his role in developing Angling International into a leading angling trade magazine.
Richard Hewitt, Chairman of Fish and Fly Ltd said, “Fish & Fly has become more and more part of the very fabric of angling and the time is now right to appoint a senior industry professional to drive the next stage of our growth. Phil Broughton has a strong record leading sales teams and of commercial management in the angling industry and I am delighted he has decided to join us.
He added -“The impact of modern technology and the Internet in particular is having a huge impact on how the angling trade and their customers operate and make decisions. We intend to play a pivotal part in helping the industry adapt to the changes in marketing techniques needed to maintain and increase sales in this changing marketplace.”
“I’m thrilled to be joining the Fish & Fly team” said Phil Broughton. “Online communities of dedicated anglers present companies in the angling trade with their biggest and most exciting opportunity to grow business. The quality of the Fish & Fly portfolio of websites and the size of the communities of anglers they command is outstanding. The new developments Fish & Fly has planned to deliver high quality content to consumers and for business to engage with potential customers made this an opportunity far too exciting for me to miss.”
You can reach Phil at [email protected] .