April 14, 2010 (Bainbridge Island, WA) – Fly-fishing industry leader, Far Bank Enterprises, is pleased to announce the addition of Ryan Cade as the new Hard Goods Planner. Bringing years of prior product planning experience, Ryan will be working with Sage, Redington and RIO to further develop the planning process and help attain marketing goals.
“The addition of Ryan to our team will bring a new focus to product planning and marketing and will help us expand our expertise to all hard goods categories,” says David Visnack, Director of Marketing & Merchandising. “Ryan brings valuable experience to the Far Bank team, and his skill set will allow us to take our established and successful categories to the next level.”
Cade joins the Far Bank brands after serving as the Category Manager for Camping, Equipment/Gear and Optics with Brunton/Fiskars Outdoor. Prior to that, he was a Senior Purchasing Specialist at Cabela’s, managing over 3,000 skus. In addition, Ryan has been fly-fishing for over a decade and used to work in Colorado as a fly fishing guide.
“I am thrilled about this new opportunity to work with world-renowned brands such as Sage, Redington and RIO,” comments Ryan Cade. “I believe that my prior experience and unique skill set will be easily applied to all hard goods categories.”
About Far Bank Enterprises:
In 2005, Far Bank Enterprises was created to serve as the holding company for three businesses at the forefront of the fly fishing market; Sage Manufacturing, Redington and RIO Products International. Sage is recognized as the world leader in high-end performance fly rods, reels and accessories. Redington is a leading supplier of value-driven fly-fishing tackle and apparel. RIO manufactures and distributes industry leading fly lines, leaders and tippet material.