EFTTEX on target to increase exhibitor numbers


EFTTEX 2010 is on target to have more exhibitors than last year after confirmed bookings reached 232 exhibitors. The figure is up from 205 at the same stage last year. With three months still to go, the current amount of floor space sold is 7,320 sqm, which represents a 3% increase on the 7,085 sqm sold at the same stage last year.

Says EFTTEX Exhibition Manager Neena Tailor: “Stand sales are going really well, bookings have been coming in every day. Companies are once again investing in their marketing and thinking very seriously about increasing their presence within the industry. And as the number one trade show in Europe, EFTTEX is the natural choice for any company looking to expand into new territories.”

She added: “This will be the first time EFTTEX has been held in Spain and it’s proving a popular choice. The show will open up many exciting and interesting opportunities thanks to Spain’s strong links, not only within Europe but worldwide.”

The increase in stand bookings has been helped by the number of exhibitors that pre-booked during EFTTEX 2009 in Budapest. It is a benefit EFTTA offers to exhibitors at the show every year, and is proving increasingly attractive to businesses. A total of 144 companies pre-booked their stand for EFTTEX 2010 at the 2009 show. At EFTTEX 2008, 112 companies booked for the 2009 show.

Adds Neena Tailor: “The reason for this increase is that exhibitors attending EFTTEX are seeing how much the show benefits their business. It becomes clear within the hall, especially to first-time exhibitors, that this is a must-attend event.”

More recently, members of the EFTTEX management team have promoted the show at various trade shows in the UK, France, Italy, Japan and China. These promotional efforts are clearly having an effect in increasing stand sales and generating interest. The next stage of the marketing campaign will focus on attracting buyers to Valencia in June. Promotional invitation passes in nine European languages are due to be sent and handed out to over 2,500 potential visitors.

Online pre-registration has also opened and the number of pre-registered visitors is continuing to rise. EFTTA is receiving a lot of interest from Spanish retailers and has been working on a targeted promotional campaign to further attract Spanish and Portuguese retailers.

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