Simms hires new guide desk manager – Fishing guide Vandergrift assumes new position


BOZEMAN, Mont. (For immediate release) – Simms Fishing Products, the leader in guide-quality fishing gear, bolsters its position as the choice of professional fly fishing guides worldwide with the hiring of Peter Vandergrift as the new Guide Desk Manager.

As part of the Simms marketing team, Vandergrift will work with leading fishing guides worldwide by providing them with needed equipment, education and acting as a liaison with product designers and developers.
“Simms was built on the belief that if you design products to withstand the day-in, day-out use by professional guides, the product will perform for anyone,” said Diane Bristol, Director of Marketing and Brand Management for Simms. “Professional fishing guides are critical to our products and brand. That’s why we’ve created this new position at Simms.  We want a one-to-one connection with guides and I am delighted that Peter brings the skill set best suited for this role.”

Vandergrift has spent the past 17 years as a professionally licensed fly fishing guide and outfitter in Montana and Alaska. His extensive knowledge of the fly fishing industry, award-winning journalistic skills and digital marketing experience will be utilized in the newly-created position. Vandergrift received a Bachelor’s degree in Creative Writing and Literature from the University of Montana English Department in Missoula.

Aside from owning and operating an outfitting business based in Livingston, Montana, Vandergrift served as project manager for the city of Livingston’s new website.  His writing and photography has appeared in newspapers and magazines at local, state and national levels.

About Simms Fishing Products:  Established in 1980, Simms Fishing Products is the recognized leader in guide-quality fishing waders, outerwear, footwear and apparel. Their full line of gear is available at specialty and large format retailers nationwide. For more information on Simms, please visit

Media contact is Matt Crawford at Pale Morning media (802-583-6069 or [email protected]).


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  1. Congratulation Tim! Your fellow Livingston fly fishers are glad to see one of the team making strong advancement within the industry! Here’s to a great year!

  2. Congratulations Peter! Your fellow Livingston fly fishers are glad to see one of the team making strong advancement within the industry! Here’s to a great year!

  3. Sasquatch Shanafelt on

    Congrats Simms! Now that Pete will be at a desk a few days a week maybe some of us lowly MT flyfishers will be able to have a chance at some of the trout on the Yellowstone!

  4. Congrats Peter. This position is a step up from The Enterprise. During my stint there after yours I almost landed a position at TU. Wasn’t to be in my case. Keep fishing.

    Mark York, fisheries biologist

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