(CAMDEN, Maine)—Linda Wood, long-time fly-fishing industry advertising sales and marketing expert, has joined Fly Rod & Reel magazine and flyrodreel.com as advertising-sales representative.Wood was associate publisher of Fly Fisherman Magazine.
“After 27 years at Fly Fisherman,” Wood says, “I’m excited to join Fly Rod & Reel at a time when they’re re-investing in the magazine with higher paper quality, more pages and being perfect bound. This commitment to quality is reminiscent of my early days working with John Randolph, who taught me how to fly fish and appreciate the beauty of the spectacular places we anglers visit.”
Wood will be handling fly-fishing endemic accounts and working on new business for Fly Rod & Reel; she’ll be based in her Harrisburg, Pennsylvania, office. She joins the FR&R sales team of Joe Healy, associate publisher, and Jeremy Hatch, advertising-sales representative.
“We’re extremely excited to have someone of Linda’s caliber join the team at Fly Rod & Reel,” says VP/Group Publisher John Viehman. “Her experience alongside Joe’s and on top of our award-winning contributors… Gierach, Williams, Leeson, Fernandez, and the rest of the gang… well, you’re talking the ‘A Team’ of fly-fishing now. It couldn’t come together at a better time as we chart a bold new path for the brand and, by extension, for the industry as a whole.”
About her love for the sport of fly-fishing, Linda says: “Over the years, I was fortunate to fish with well-known fly fishers on the Yellowstone, the Deschutes, the Big Hole, Little Provo and the streams of Pennsylvania and West Virginia, just to name a few. I’ve met/known fly fishing icons like Lefty Kreh, Bob Clouser (actually the very first person I fly fished with), Dave Whitlock, Val Atkinson, Nick Curcione, George Anderson, Cathy and Barry Beck, Mel & Fanny Krieger, Ted Leeson, Lee and Joan Wulff and many, many others.”
Fly Rod & Reel, in its 31 year, has a circulation of about 45,000 and a total readership of 90,000-plus. Fly Rod & Reel Books was launched in autumn 2009, with the two titles, Freshwater Game Fish of North Americaand In Hemingway’s Meadow: Award-Winning Fly-Fishing Fiction. The brand includes flyrodreel.com, which was re-designed and re-launched in 2009.
Fly Rod & Reel is part of Down East Enterprise, based in Camden, Maine, which also publishes Shooting Sportsman and Down East: The Magazine of Maine and their brand-related books and Web sites.
For Fly Rod & Reel advertising information, please contact Joe Healy at 1-800-766-1670, Ext. 447… [email protected]; Linda Wood at (717) 599-5177 and (717) 329-1128 (cell)… [email protected]; or Jeremy Hatch at (207) 491-5266… [email protected]