Outcast Sporting Gear launches new website


Outcast Sporting Gear, a division of AIRE, Inc., the Idaho based manufacturer of pontoon boats, float tubes and boating accessories is excited to announce the debut of their new website launching December 1, 2008.

The new site was developed to create an online community for both new and existing users, allowing them to post pictures and videos of their Outcast and Fish Cat boats. Boise, Idaho based Stoltz Marketing Group (SMG) developed the site content.

“Our best sales people are our existing customers. This new website will rely on imagery provided by the end user,” states Troy Cooley AIRE Marketing Manager.

Outcast’s full product line will also be featured on the site. Viewers will be able to navigate to specific products and zoom in on various features, creating a virtual-showroom experience. Each boat will be linked to related videos, photos and suggested accessories along with links to local Outcast dealers.

The goal of the new site will be to engage customers and provide a community atmosphere so users will want to check in and see new product and check out what other users are doing with their Outcast and Fish Cat boats. To experience Outcast’s new website visit www.outcastboats.com.

About AIRE, Inc.

In addition to the fly fishing market, AIRE, Inc under the brand names AIRE and Tributary, also builds inflatable rafts, catarafts, and inflatable kayaks in the US and is celebrating its 20 year anniversary in 2009. AIRE’s industrial division manufactures spill containment products under the brand name AIRE Industrial. For more information on these brands, visit http://www.aire.com/and http://www.aireindustrial.net/.


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