Angling Trade is beefing up its online presence.
The goal is quite simply to expand the forum, taking full advantage of what the electronic format has to offer by way of timely delivery of breaking news, and making an online resource for those in the fly fishing business that can be accessed anywhere, anytime via computer or smart phone.
We’ll still publish the print edition of Angling Trade four times a year. And rest assured, we’ll continue to pack each issue with important news items, insightful features on trends and practices, and opinion editorials.
What you’ll see migrating online is more of the “people news,” items on product introductions as they happen, an interactive forum for retailers to trade ideas and opinions, industry job listings, and a product buyer’s guide. None of this will cost the user a dime.
One new product will be the monthly Angling E-News with just five advertising spots total. Each edition will carry a lead feature on a timely topic (e.g. trade show news, acquisitions, issues, etc.), a “people” section, a product feature section, where we highlight one–or several–new options for retailers and consumers. We’re also going to include breaking data news, and other info/entertaining nuggets that are relevant for the time.
Our fully redesigned more streamlined website will have only five ads available too. This will be the “landing pad” where Angling E-News readers will end up reading stories in full… as well as every online issue of the printed magazine and daily news updates. As such, www.anglingtrade.com will be more robust in terms of accessibility, news sharing and advertising potential.
See below for info on rates and sizes for both, Angling E-News and www.anglingtrade.com online advertising.
AnglingTrade.com Website Advertising Pricing
| AD POSITION | AD SIZE | PRICE PER INSERTION | DURATION |
| #1 – Top Right Sidebar | 160 x 600 Skyscraper | $300 | 1 Month |
| #2 – Higher Middle Right Sidebar | 160 x 250 Skyscraper | $250 | 1 Month |
| #3 – Lower Middle Right Sidebar | 160 x 250 Skyscraper | $200 | 1 Month |
| #4 – Bottom Right Sidebar | 160 x 600 Skyscraper | $150 | 1 Month |
| #5 – Site Footer | 728 x 90 Banner | $100 | 1 Month |
“Angling E-News” Email Newsletter Advertising Pricing
Click here to see an example of Angling E-News
| AD POSITION | AD SIZE | PRICE PER INSERTION | FREQUENCY |
| #1 – Header Above Content | 468 x 60 Banner | $300 | Sent Monthly |
| #2 – Top Right Sidebar | 160 x 600 Skyscraper | $250 | Sent Monthly |
| #3 – Right Sidebar | 160 x 240 Skyscraper | $200 | Sent Monthly |
| #4 – Higher Inside Newsletter Copy | 468 x 60 Banner | $150 | Sent Monthly |
| #5 – Lower Inside Newsletter Copy | 468 x 60 Banner | $100 | Sent Monthly |
