Category Archives: Uncategorized
Holiday Sales: What’s Your Take?
Many economic indicators are pointing at stronger than anticipated retail sales through the traditional holiday shopping season. Question is, how has that translated to fly shops? Please take a moment to cast your vote for how your holiday sales are … Continue reading
Shopatron Offers Insights for Removing “Boundaries”
So many fly shops–and fly gear manufacturers for that matter–are wrestling with their online presence. They know it’s necessary on some level, but in this market particularly, traditional channels are sacred turf. How, then to bring it all together? Shopatron, … Continue reading
Two New Shirts From Howler Brothers
Pescador Longsleeve Shirt Howler Brothers set out to make the perfect all around fishing shirt: one that works on the boat and in your waders, but doesn’t make you look like a giant tropical fruit that got into a knife … Continue reading
New Apparel From Sage for 2012
Quest Ultra-light Rain Shell Sage the rod company, turned Sage the rod-and-reel company, is branching out further into the apparel realm. New for 2012 will be Sage’s new
Nautilus – The New “Monster” and NV Spey Fly Reels
NAUTILUS IS SET TO LAUNCH the newest member of its popular NV reel series, and this one is appropriately called “The Monster.” Sure, this thing is a beast at first glance. With a hefty five-inch diameter, the Monster cranks up … Continue reading


















