Category Archives: Trend Data
December 2011 Angler Trends Media Report
Contact Southwick Associates for a detailed report providing greater fishing tackle market share data, price point information. More is available by subscription or sale from Southwick Associates, Inc. Contact donna@southwickassociates.com for more information or prices.
New Poll: Sportsmen View Wildlife Areas as “Essential” to the Economy, Want to Limit Private Development on Public Lands
From Colorado College – State of the Rockies Project: COLORADO SPRINGS, CO – Results released today from the 2012 Colorado College State of the Rockies Conservation in the West poll find that western voters who identify as sportsmen view America’s … Continue reading
Good Read…
Infinite Possibility: Creating Customer Value on the Digital Frontier By B. Joseph Pine and Kim C. Korn We all know the Internet is key to the business mix. But in some business sectors—particularly those that heavily involve a “real world … Continue reading
By The Numbers
Data From the Latest Media Report from AnglerSurvey.com (Produced by Southwick Associates) Type most purchased: fly tying material (52%) Top type of flies purchased: Freshwater streamers/buggers (33%) Top brand of flies: Locally tied (18%) Most flies purchased from: Local shops … Continue reading
Posted in Industry News, Product News, Trend Data
Tagged AnglerSurvey.com, southwick associates
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PEAK Fishing completes 10th year of business, and third consecutive record sales year
January 12, 2012 (Loveland, Colorado) – PEAK Fishing marked their 10th year producing premium fly tying vises and equipment by announcing that their 2011 sales reached a record level for the third consecutive year. According to Brand Manager Al Ritt, … Continue reading
