Fly Fisherman Magazine Announces Changes to Staff

Harrisburg, PA, January 28, 2010– FLY FISHERMAN magazine, a division of InterMedia Outdoors, Inc., recently announced the downsizing of its staff with the departure of Associate Publisher Linda Wood and Managing Editor Geoff Mueller.

John Randolph, editor and publisher for more than 25 years, officially retired in Feb. 2008. He will continue as a freelance writer, penning his “Riffles & Runs” column each issue, and keeping readers apprised of important environmental issues, and the people who are working to make the sport better.

Ross Purnell, who has been on the FLY FISHERMAN staff since 1996, and editor since 2008, will continue to work with the writers and photographers who have made FLY FISHERMAN the industry standard for more than 40 years. Ben Hoffman, advertising manager, will assume responsibility for all advertising sales.

“We have the staff in place to move FLY FISHERMAN into the next decade,” said Publisher Steve Hoffman, who is also V.P./Group Publisher of InterMedia Outdoors Fishing. “FLY FISHERMAN has a unique position in this industry–not only is it the most widely read and authoritative source of fly-fishing information and entertainment in print; we also have an influential Fly Fisherman TV show and flyfisherman.com website to complement it.”

FLY FISHERMAN is the largest paid-circulation fly fishing magazine in North America and is the only ABC audited fresh- and saltwater fly-fishing magazine in the business, with a paid circulation of more than 100,000 and estimated total readership of 160,000 +.

FLY FISHERMAN recently expanded the print side of its business to include two special newsstand-only issues to support and grow the fly-fishing industry as a whole. Fly Fishing Made Easy [coming spring 2010] and Gear Guide 2010 [on sale now], both focusing on boosting fly-fishing participation and overall tackle sales.

About Fly Fisherman

Since 1967, Fly Fisherman has been the leading source of fly-fishing information teaching fly fishers how to get more enjoyment from their sport; how to conserve, protect, and enhance their local streams and waterways; and where to find the best fishing both locally and around the world. Fly Fisherman also produces two annuals; Gear Guide and Fly Fishing Made Easy, plus instructional fly fishing DVDs. Fly Fisherman Television airs April through September on Sportsman Channel and Wild TV. The Fly Fisherman website can be found at www.flyfisherman.com.

About InterMedia Outdoors

InterMedia Outdoors, Inc. is the largest media company in the outdoor-enthusiast category, exclusively serving the information and entertainment needs of outdoors enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 15 magazines including powerful brands such as Petersen’s Hunting, North American Whitetail, Guns&Ammo, In-Fisherman, Fly Fisherman, and Florida Sportsman; syndicated radio programming; 23 market-leading television productions, the largest library of outdoors television programming, and Sportsman Channel, the only television network dedicated exclusively to hunting, shooting and fishing.

Contact: Patty Harrison, In-Fisherman, 218-824-2538, patty.harrison@imoutdoors.com

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