Location, Location, Location
Money, Money, Money
The announcement by AFFTA of their intent to produce their own trade show was their only choice if they want to raise the most money for themselves. Joining me in Orlando would have provided only a portion of the profits; the most were earmarked for resource conservation. There [...]

[Read more →]

By announcing the launch of the International Fly Tackle Dealer show, the American Fly Fishing Trade Association did more than start a trade event.  In my opinion, it wagered, perhaps boldly, the future viability of the organization as a whole.
Does the fly fishing industry need a fly-specific trade show?  Or, are the interests of this [...]

[Read more →]

The American Fly Fishing Trade Association just announced it has hired Randi Swisher as vice president and director of marketing.  Swisher most recently served as corporate account manager for the International Sportsmen’s Exposition. Among Swisher’s core responsibilities will be the production of a new AFFTA trade show.
This trade show, the International Fly Tackle Dealer (IFTD) [...]

[Read more →]

As of today GoFISHn is live on the Web and fully public. Anyone can join, and your profile and updates are now 100% public and free for anyone to see.
All the content you added to the site is there. And there are lots of new features:
• Facebook: Connect GoFISHn to your Facebook account, and [...]

[Read more →]

December 4, 2009 – Alexandria, VA – The American Sportfishing Association (ASA), in response to an announcement made by the American Fly Fishing Trade Association’s (AFFTA) that its Board of Directors is considering multiple options for a 2010 fly fishing industry trade show, invites AFFTA members, fly fishing retailers and the entire fly fishing industry [...]

[Read more →]

The Value Issue
Contents Include:

The Value of Vision
Slump Busting, Part II
Fly Fishing’s Cousin
Retailer Profile
The New Value Paradigm
Virginia Festival

Download PDF of this issue | Subscribe to Angling Trade

[Read more →]

There will be an AFFTA endorsed trade show sometime in 2010, according to AFFTA board sources.
It won’t be run by Nielsen Media Group, which ran the FFR in recent years, according to both AFFTA and Nielsen (see separate announcements below).
AFFTA RELEASE
Nielsen RELEASE
Nielsen will integrate fly fishing into its Outdoor Retailer Summer Market event in August, [...]

[Read more →]

Dear FlyFishing Retailer Industry Professional,
First I want to thank you, the fly fishing industry for your support and participation with the FlyFishing Retailer World Trade Expo.  During the past 11 years, this show has attracted almost every major stakeholder in the fly fishing industry from all 50 states and over 50 countries worldwide. Even in [...]

[Read more →]

LOUISVILLE, COLORADO.  Since April, 2009, AFFTA has been in discussions with Nielsen Business Media, owner of the FlyFishing Retailer Expo (FFR) to determine how to improve upon future FFR shows.  Nielsen shared AFFTA’s desire to improve upon the design and production of future FFR shows.
Thinking outside the box, as the owner of the Outdoor Retailer [...]

[Read more →]

The American Fly Fishing Trade Association and Nielsen Media, which has produced the Fly Fishing Retailer World Trade Expo for the past several years, both sent out press releases today announcing the groups have gone separate ways… in effect spelling the end of the Fly Fishing Retailer trade show as we know it.
Nielsen will integrate [...]

[Read more →]